Welcome. REaD UK provides an extensive range of B2C and B2B data cleansing services, otherwise known to the direct marketing industry as data suppression.
It is instrumental in helping direct marketers clean-up their mailing lists by removing obsolete or unwanted names and addresses from their databases. Improve ROI and brand image through gone away suppression, deceased data cleansing, business suppression and relocation appends.
The direct marketing industry is often under attack for sending out badly targeted and wrongly addressed mail – now even more so with environmental issues coming to the fore - and data cleansing targets this problem head on.
News & Press
- Group Subsidiary Re-Branding
& Data Asset Management Offering
- Scientia Data makes appointments
Charlotte Lynn & Stewart Holt
- Data Council appoints new Chairman
Mark Roy selected by the DMA
- 2008 DM and Suppression Report Card
Research by The REaD Group plc
Blogs & Banter
Mark Roy's Blog
Always with one eye on current affairs and the other on government strategy.
TRG Strata offers B2C marketing lists and insert space opportunities, as well as managing data revenue generation programmes on behalf of some of the UK's largest brands. More
